Neredekal: End-to-End Case Study

1. Market gap and product vision

Neredekal started as Turkey’s largest stay-search directory but was shackled by a PHP monolith that loaded like dial-up on mobile. The new mandate: keep the site live while swapping its engine for a lightning React micro-frontend stack. Goal number one was speed, because in travel half a second of lag equals booking abandonment.

2. Dual-sided value realised

Travellers now type “Fethiye boutique hotel with pool,” see real-time inventory, and lock a room in two screens, paying in lira or euros without FX shock.

Partners watch empty weekdays fill up, enjoy instant payout minus a predictable commission, and get segment-level analytics they never had. Early KPIs: first-paint dropped to 2.1 seconds, organic sessions rose eighteen percent, and mobile conversions climbed twelve percent within eight weeks of the cut-over.

3. Business model and unit economics

Revenue flows from an average twelve percent booking commission plus a modest fee for premium placement in “Top Picks” carousels. New dynamic ad slots let hotels boost shoulder-season occupancy. Server costs rose temporarily during the dual-stack phase but settled ten percent below original once micro-frontends moved to a regional CDN.

4. Technical and design overhaul

• Micro-frontends sliced the monolith into deploy-anytime feature pods, each built with React and stitched by a single-SPA router — a pattern proven to scale safely in 2025.(Medium

• API-first backend now exposes GraphQL so mobile, web, and partner widgets pull the same canonical data.

• Image optimisation pipeline converts every hero photo to AVIF on the fly, slashing page weight without harming glossy hotel shots.

• UX refresh dropped the booking flow from five steps to two, added sticky price bars, and inlined trust signals (rating, free-cancellation badge) right beside the CTA.

5. Growth experiments worth noting

• A “nearby hidden gem” push at 5 p.m. lifted same-day bookings twenty-one percent.
• Replacing “Enquire” with “Book instantly” on partner properties converted browsing into buying by two points.
• A loyalty pilot that gifts a tenth-night discount showed promise but cannibalised premium suites; iteration underway.

6. Risks and mitigation

Seasonal traffic spikes could stress the new GraphQL layer, so autoscaling thresholds were widened before summer. Google core update volatility is hedged with schema-rich snippets and a fresh sitemap dispatched nightly. Currency swings are dampened via mid-market FX refreshes every hour to keep checkout totals trustworthy.

7. Executive takeaways

Neredekal’s gutsy live migration from monolith to micro-frontends cut load times in half, juiced SEO traffic, and bumped mobile bookings without blowing the budget.

Pain points were real — parallel hosting costs and potential SEO cliff-drops — yet tight sprint cadences and milestone-gated freelancing held the line.

Next quarter the team will layer on itinerary bundling and host-side revenue tools to turn speed gains into sustained market share.